Your Skills Are Worth Money

What Skills Do You Have That Are Worth Money?

Skills Can Make You MoneyIf you want to start your business off on the right foot, you need to figure out where your talent lies.  What are you skilled at now? What are some of the things that you do today and are good at that you could use in your future business? Here are a few of mine:

  • Writing
  • Graphics Design
  • EBook Authoring

I guarantee you that there are things you know about that I have zero to very little knowledge of. You were innately born with strengths that can easily develop into skills with a little training. Those skills are worth money.

Everybody is an expert at one thing or the other. Well, contrary to what you’ve been taught, an expert is not a person that knows it all – experts still make mistakes and they are constantly learning. Simply put, when you know a “thing” that it flows naturally from your inside, then you are an expert.

For instance, I’m very good at writing. Nothing interests me more than seeing my work published. That means I’m an expert and you are too. This skill can make you money. You’ve got to discover that one thing that makes you unique. The money you make from your skill would definitely be bigger than money you earn selling affiliate products (most of the time).

So, what can you do well, without struggling even when you just woke up from sleep?

Make a list of your skills, talents and things that you enjoy.  Then think of ways that you can turn that list into things that other people need to solve their problems.

If you’ve discovered that thing, then it’s a money maker in disguise.

What If I Haven’t Got Enough Skills

There was a man who was drowning, and a boat came, and the man on the boat said “Do you need help?” and the man said “No thanks, God will save me”. Then another boat came and he tried to help him, but he said “No thanks, God will save me”, then he drowned and went to Heaven. The man asked God, “God, why didn’t you save me?” and God said “I sent you two big boats, you dummy!”

I’m the type of person that if you ask me a question and I don’t know the answer, I’m going tell you that I don’t know. But I bet you what, I know how to find the answer and I will find the answer.

You do not have to do it all. Know your limitations. Use the skills you have and Outsource the ones you don’t.

Quit Your Day Job

Success-MindsetQuit Your Day Job, Fire Your Boss and Join the Internet Marketing Revolution!

 Would you like to quit your day job and fire your boss?

Would you like to quit your day job, fire your boss and start a home business. Would you like the freedom of being able to work whenever or wherever you want to? Sure you would! Who wouldn’t? However, it is not easy to get there because many of us are stuck in a rut!

We feel that we are controlled by our bosses. We feel that it would take too much time.

Some of us even whine that we are too tired to do anything the moment we reach home!

I know this because I have used all these excuses. Have you?

Whatever your excuses may be, the fact that you are reading this shows me that you are headed in the right direction and you should congratulate yourself for taking the first step!

The Internet is a place that is filled with endless possibilities. It is now very easy to find a business model that makes money for anyone as long as we put in the effort to learn and work hard.

All that it takes is that you believe in yourself and believe that you will be able to free yourself from the shackles of your 9-5 job and you will be able to find the means to achieve it.

After all, if you want something badly enough, you will go all out and find the means to achieve your goals.

Alright! So let’s get started!

 

Working Part Time with A Full Time Mentality

 

One of the biggest reasons why people fail at Internet marketing (or fail to break out of their rat race) is because of a flawed mindset towards Internet marketing.

Yes, it is true that you have to spend the remainder of the hours you have left after work to work on your business part time. But that does NOT mean that you will adopt a part time or half-hearted mentality towards your business.

Imagine this analogy…

Let’s assume that an airplane takes off at 150 mph. You will need to ‘drive’ at a certain speed before the plane develops enough speed to take off. Do you think the plane will be able to fly itself off the ground if you are only traveling at a 100 mph? Of course not! It will not take off even if you are flying at 140 mph!

Internet marketing is just like this. You will need to work at a certain momentum before you:

  • Develop the necessary knowledge to build your business (you can’t really ‘drive’ far if you are constantly locked in 2nd gear).
  • You need to show others that you are committed enough before they are ready to do a joint venture with you (after all, no one wants to JV with a half-hearted marketer – especially if they know that you are not constantly available).
  • You need to build your reputation strong enough because it will lessen your promotion work – the speed of trust between you and your customers is very crucial.

The Art of Building Assets Online

When you are building your business online, you must be able to build assets if you want to quit your job. Allow me to explain:

A 9-5 job is only short term income. It can be a lot or a little, but fundamentally it is still short term… Why? Because the moment you stop working, you stop making money immediately!

Your boss may tolerate your laziness for a few days but if you don’t put in the hours, you will never get anymore pay whether it is weekly, daily or monthly pay!

If you keep on trading time for money, you will never be free from your job!

Online assets are different. Here are a few principles that you can apply to your online mentality:

  1. Leveraging on the Internet: You can draw in traffic from search engines or viral marketing.
  2. Leveraging on other Internet marketers. You do not need to build a mailing list if you have created a fantastic product that will keep customers buying and affiliates selling over and over again.
  3. Leveraging on your mailing list. The money is definitely in the list. It takes 15-30 minutes to write a proper E-mail to your mailing list. The great thing about E-mail marketing is you will take the same time to mail your list regardless if your list has 100 people or 100,000 people.
  4. Leveraging on your reputation online: A blogger may start with no RSS subscribers, but the more you blog and the more you network, you will be blogging for the same effort but with more people reading your blog (and you will be able to monetize from the traffic!)
  5. Leveraging on outsourced work. If you are making good money, you will be able to outsource your work to other people and spend more time on marketing your products (hence, making more money!)

Take a look at this graph for example:

 Graph1

 Let’s take a look at a typical Internet Marketer…

The blue line is your 9-5 job. You may get increments and bonuses (hence the rising graph and your salary will most definitely exceed your online income in the first few months, but after a while, when your online assets start generating residual income, you will be able to quit your job once you have all the elements in place.

Investing Into Your Assets through Outsourcing

Not everyone can do everything at once. Even if you are proficient at all the tasks (albeit a master of none…), you will still need to outsource from time to time as the need to create more and more assets should NOT be limited by your time alone but by creating more through leveraging on other people’s time.

Remember this principle; the sum of the whole is more than the parts combined. 

You may outsource certain tasks like writing, graphics or SEO services, but ultimately you must develop a goal (using a proven business model) that will piece everything together and synergize.

In the next post we will talk about monetizing our core competencies…until then, think of the possibilities that will be available to you when you can finally quit your day job and get out from under that BOSS! Post that message where you can read it every day and you will have something to work towards.

Finding Niches (Part 1)

Find_Your_NichesSo, the first thing I need to decide on is a niche. This has been a very difficult thing for me to do. I guess it must be for others too, because I always get questions about this.

I often stress out and procrastinate about making the choice of what niche to get into. I sometimes fear that my choice is going to fail and not be profitable, that I will be stuck with it.

If this is your delima let’s start with one of two possible branches:

1) Something you know
2) Something you don’t know

There are pros and cons to both, but I would prefer starting with something I know and am passionate about because my enthusiasm will help sell it, it will be a better product and I will be able to relate to my market.

One problem I have had in the past is the tendency to fall in love with my niche idea. I found that I refused to give it up even at the propect of losing money.  Now, I try not to become too attached to my product idea, as it could become a real stumbling block for me.

It is always best to consider the possibility of developing several products in several niches over the long term. This will produce multiple streams of income and add stability to your business. I will start with one and build more as I go.

Ok, so in order to see if my niche will be profitable and that I will be able to profit from it I will need to carefully research my niche to make sure it’s a good niche BEFORE I invest additional time and money into my business.

Here are some considerations for my niche research:

- How big is the niche?
- How competitive is the niche?
- How profitable is the niche?

Another question to ask is does my niche have the potential for back end products? If not, I might want to reconsider. Also, trends and fads can be profitable, but they sledom last over the long term.

What kind of information are people willing to pay for? In order to answer this, I need to ask myself what do I look for in a product or service? I am usually looking for information to either ease my pain or fuel my pleasure. That is what the products and services in my niche should do for others.

To Do’s:

1.  Choose several niches that interest me.

2.  Write down some topics in my chosen niche that I would be interested in turning into a product/service.

I won’t worry about any of the details…I will be doing the research in the next post.

Where do I start to find niches of interest to me?  Where can I get some ideas? Here are some websites that I will use to help spark some interest:

1) Amazon.com. Take a look at the best sellers in each category to get some ideas of what’s hot.

2) Google Hot Trends

3) Shopping.com Consumer Demand Index

2) Ebay Popular (dynamic popularity rankings)

Benefits of Training

Benefits-of-trainingIf it’s not already obvious by my blog title here at “Training With Mike”, I hope this site will be a resource for people to learn from.

One of the things I have come to realize in my life is that by teaching others I have gained a better understanding of my topics.  No matter how well prepared I am on a topic, I find that I gain valuable information and insight from the students that I train.  Learning is a two-sided street in which teacher and student both have the opportunity to learn.

While I plan on posting a lot of information on internet marketing and possibly a few other topics (the list seems to grow every day), I do this primarily to help others learn some of the things I’ve learned myself. Now some I’ve learned by watching others, some by trial and error, some I’ve learned by talking with or reading articles from others, and some I’ve learned just by practice and observation. In doing this over the years, I’ve realized that the best way to really learn something is to teach that same thing to someone else. Anytime you have to teach something, you are forced to plan, think and act on what you learned which really drives it home.

There is a ton of personal learning benefits to training and sharing what you know. Here are some of the advantages in teaching for the purpose of learning:

  •     When teaching you review content which refreshes your memory of the content
  •     You get asked questions so you need to understand it in order to respond
  •     Teaching it often makes you ask questions and research or study things in more depth
  •     Its wonderful to have others appreciate your help and to see them learn
  •     Makes you feel great to share with others
  •     Teaching and learning exercise you memory which keeps the brain healthy longer in life
  •     Commit things to your long term memory to increase your knowledge
  •     Helps you give advice or information in various situations (depends what you teach)
  •     Provides great conversation starters talking about things you teach
  •     Most people are more interested in a person who can teach them something

Take this site for example, while it does take a lot of time to publish a site like this and I’d love to have people think it is simply generous to do so, its not all for the benefit of others, as you can tell from the list above.

What are some other things you get out of teaching? Feel free to comment below.

“I’ve fallen and can’t get up….”

urkel1As my buddy Steve Urkle would say, “I have fallen and can’t get up!”

It has been a while since I posted to this blog. You might ask why and I guess my response to you is that I have had a bit of a setback.

I have fallen back into the “Shiny Object Syndrome” once again. It is a bad habit and I am trying to break it. I mean c’mon, I have been studying this stuff for years. It has become a subconscious habit just like biting your fingernails or procrastination.

Wikipedia defines it this way, “A bad habit is a negative behavior pattern. They are routines of behavior that are repeated regularly and tend to occur subconsciously.”

So, what can I do to eliminate this so I can move on and focus on the things I need to do to make this blog an important part of my internet marketing success?

I need to realize that I do have control over over my behavior. Good intentions are able to override the negative behavior of bad habits.

I need to remove the factors that trigger the habit and encourage its persistence. In other words, I need to remove the emails and links to other guru’s and put aside all my former “shiny objects”. I need to concentrate on getting this blog up and running getting my list built.

This is not an easy thing for me, but it is something that I realize I must do to make any progress. So after I write this blog, I will unsubscribe from all internet marketing emails and archive all my shiny objects (for now). I understand that there is value from learning what others do, but until I can learn to focus at the task at hand and build my following, these things will have to wait.  Baby steps, one step at a time!

Thanks, and wishing you success in whatever you do.

Training with Mike

PS…If you have any other recommendations, I would really be glad to hear them.

Please comment below.

Find Your Passion?

What's Tour Passion?Ok, today I read a very inspirational email that I would like to share with you from a SEO person that I have been following for some time. His name is Alex Becker and you can read the article here.

How To Become A Millionaire In A Year : Guaranteed 

I would suggest you read this article and then think about the message he is sending.

After reading this, it was like an “Aha moment” for me. I have heard this before but never put quite so elegantly. Basically it is about finding your passion.

In the past I have always looked at that statement and wondered where my passion was. I do a lot of things in my profession. I am a Training Consultant. I develop operation and maintenance training programs for engineering type industries (power plants, petrochemical plants, refineries, etc.). Is that my passion? Well I have made a good living doing it and yes it is very interesting and has taken me to a lot of interesting places.  But am I passionate about it?

I have asked myself many times,”Where is my passion”? What excites me? What keeps me up at night?

As you get older (I am 64 as of this writing) you lose a lot of this passion. Life has a way of tearing you down and you have a tendency to fall into a “comfortable” zone.

So in the past few years, when I asked myself this question, I came up empty. I could not think of any one thing that I was passionate about. I could not even tell you what I was good at doing. Yes, I did my job, but I had lost the passion for it.  I couldn’t think of one thing that I do that I felt people would benefit from. I had become blinded as to my strengths because I had lost the passion I once had for this career.

When I started looking at internet marketing, I was doing it for one reason and one reason only, to make money.  I wanted a quick, sure-fired way to make a lot of money quickly. I looked at everything I could get my hands on. I even paid dearly for a lot of “junk” that I thought would get me to where I wanted to be.

Have I made a lot of money…..NO! Am I rich from this experience….NO (not in a monetary sense). But here is what I have come to learn.

I have found my passion! This is what keeps me up at night.  This is what drives me and this is what makes me get up at 3:00 am and turn on my computer to see what the best guru’s in this business have come up with.

But it is no longer about making money. That is not my main purpose. Now I do it to learn new methods and ways that others are making money so that I can use what I learn to help others to drive business to their markets, to see their dreams, their goals and to seek their passions. I have started using my knowledge learned to help businesses attract more customers and to keep their current customers happy about their services.

IM is not for Find Your Passion everyone. You must find your passion. Internet marketing is a tool to fuel your passion. Find the one thing you are passionate about and make that dream come true.  Don’t just find something to make money as your primary goal. You might make some money, but I guarantee you, it won’t be sustainable unless you have a passion for it.

Thanks for listening to an old fella’s rambling on, and I wish you the best in your future

Mike Trotter

Mustang Marketing Services

Training is a Two-Way Street

Training 1If it’s not already obvious by my blog title here at “Training With Mike”, I hope this site will be a resource for people to learn from.

One of the things I have come to realize in my life is that by teaching others I have gained a better understanding of my topics.  No matter how well prepared I am on a topic, I find that I gain valuable information and insite from the students that I train.  Learning is a two-sided street in which teacher and student both have the opportunity to learn.

While I plan on posting a lot of information on internet marketing and possibly a few other topics (the list seems to grow every day), I do this primarily to help others learn some of the things I’ve learned myself. Now some I’ve learned by watching others, some by trial and error, some I’ve learned by talking with or reading articles from others, and some I’ve learned just by practice and observation. In doing this over the years, I’ve realized that the best way to really learn something is to teach that same thing to someone else. Anytime you have to teach something, you are forced to plan, think and act on what you learned which really drives it home.

There is a ton of personal learning benefits to teaching and sharing what you know. Here are some of the advantages in teaching for the purpose of learning:

  •     When teaching you review content which refreshes your memory of the content
  •     You get asked questions so you need to understand it in order to respond
  •     Teaching it often makes you ask questions and research or study things in more depth
  •     Its wonderful to have others appreciate your help and to see them learn
  •     Makes you feel great to share with others
  •     Teaching and learning exercise you memory which keeps the brain healthy longer in life
  •     Commit things to your long term memory to increase your knowledge
  •     Helps you give advice or information in various situations (depends what you teach)
  •     Provides great conversation starters talking about things you teach
  •     Most people are more interested in a person who can teach them something

Take this site for example, while it does take a lot of time to publish a site like this and I’d love to have people think it is simply generous to do so, its not all for the benefit of others, as you can tell from the list above. Everyone can learn something, including the teacher!

Thanks for listening,

Mike Trotter

Mustang Marketing Services

Welcome to my blog!

I hope everyone enjoys this blog site.  If you have the time, please take a look at my story.  You might find some similarities, and if you do, please feel free to share your story with me.

I am hoping that you will follow me on my journey now.  I am determined and committed to setting up an Internet Marketing business that delivers only value to my subscribers and clients.

No “Get Rich Quick” schemes or “Overnight Riches” promised here!  There is a right way and a wrong way to make money in internet marketing.  Most people choose the wrong way.

Problems With Get Rich Quick Schemes:

  • They skip the foundation – you never learn the basics of how to grow a sustainable business and solve problems for your customers.
  • They claim that one-size-fits-all.  Your growth and your success will be dramatically different from anyone elses.  How can one person claim to have all the answers for every type of business out there?
  •  They don’t offer personal help.  There is no one there if you get stuck and need help.  They’ve got your money, what’s in it for them to help you succeed.
  •  There is no magic success pill.  Even if you follow all of their instructions to the letter, if you aren’t good at sales and marketing, you could still end up with no customers and dismal sales.

The best advice I ever got…

Focus on growth:

  • Get in shape slowly. Rather than spend time on a get rich quick scheme, try working your butt off and give your customers a reason to trust and follow you.
  • Get help from a mentor.  Work with a professional that can help you achieve the results that you are looking for.  There is a reason why mentors are popular, they are good at what they do and can help you look and feel great. So why not find a mentor to help your business get into shape?
  • Test and analyze the data.  Find out what your customers really want.  Just because you think your idea is brilliant, doesn’t mean that people will pay for it. Do a survey, talk to customers, find out what’s missing and how you can capitalize on that opportunity.
  • Pivot.   Listening to customer feedback and making small changes is the way to go for long term growth. Maybe it’s time to make a drastic change.  Refer to your data and make a decision to either keep going or make a change. Make the decision quickly and move on.
  • Deliver great products. Duh. If your business solves problems for people, they will become loyal customers and will refer you within their networks.  Just make sure you can deliver on your promises.
  • Follow a plan.  The reason that personal trainers and coaches are successful in getting you to lose weight, or train for an event is because you follow a plan, a regimen that has been tested and that works.  Develop a plan on how you’ll get and retain customers and then put it into action!
  • Your focus should be on marketing, gaining trust, engaging customers and solving problems.
  • Don’t let your hunger for progress and statistics overcome your hunger to build products that people love.

I hope this helps you to focus, as it has helped me.  Too many times I have jumped from one thing to another, looking for those bright shiny objects that promise me riches beyond my wildest dreams.

I will always purchase, review and test each and every product prior to making a recommendation to my subscribers, unless it is a product that I have prior knowledge of or have personally created.

I promise to never “give up”. I will work 100% to achieve my goals and to help others to achieve theirs. I am committed to making this happen and to helping others do the same. I will do everything within my power to help others achieve freedom from their boring 9 to 5 jobs.

I will publish my goals in my next post so that you know where I am going and you can choose to follow me on my journey.

I am welcoming you to follow me on this journey and I will keep you informed as to my progress. I will let you know what I am doing and what mistakes I have made as well as sharing my successes with you.  I will let you know what resources are working for me and you can share with our group what resources that work for you. Ask questions and learn!

So begins our journey! Good luck.

      Mike Trotter

Mustang Marketing Services

P.S.-Please do me a favor and leave your feedback if you don’t mind. I would really appreciate it.